We think that luxury is only about wealth, magnificence, comfort, and property.

If you are able to go to the most expensive hotels in the world, spend a bunch of money, and wear expensive clothes and accessories, then you are experiencing luxury.

But what if Luxury is a state of being?
What if Luxury is the way you just exist?

When Luxury is you, no piece of cloth, accessory, or piece of money will give you more than your state of being.

For me, Luxury means simplicity, purity, and elegance. Means enjoyment, creation, love, desire, and eros.

Luxury is not just an occasion or an ability.
Luxury can be anywhere, any time.
In order to see it, you just have to embody it.